Born and raised in Southern California, Raven is a digital marketer and social media specialist with over eights years of experience. Growing up in the Southern California, she was heavily influenced by its thriving entertainment industry and thinking outside the box. She started her career working with friends before jumping into the profession, having worked with various clients. She's helped a band reach #1 in the world on the Billboard Hard Rock charts, increased the social media following of a record label by over 400,000+ on Instagram and TikTok in less than a year, and has garnered a reputation as someone who is reliable, loyal, efficient. She's not afraid to go against the grain to see results.
RAVEN SPECIALIZES IN:
- DIGITAL, MUSIC, influencer, & content MARKETING
- SOCIAL MEDIA MANAGEMENT
- GRAPHIC DESIGN
- WEBSITE DESIGN & MANAGEMENT
- COPY WRITING
AND MORE
certifications
digital marketing certifitcation
social media certification
content marketing certification
digital advertising certification
graphic design
graphic design
social media management
web design & management
bad cop / bad cop
grrrls like us
american first credit union
marketing campaigns
BAD OMENS
goal: IncreasE STREAMING FOR THEIR SONG, "JUST PRETEND"
Through this campaign, influencer outreach was utilized market growth was tracked for their song, "Just Pretend." Three KPIs were focused on: TikTok UGC, engagement rate, and Spotify streaming numbers. Connection was made with those in/out of the metalcore community to increase awareness, had creatives spanning from themes such as mental health, to simple transition videos.
RESULT: INCREASE IN STREAMS FOR THE SONG TO 2 MILLION A WEEK, #1 HARD ROCK SONG ON THE BILLBOARD CHART FOR 11 WEEKS, INCREASE IN UGC FROM 3,000 TO 65,000 IN THREE MONTHS, VIRALITY ACROSS ALL CONTINENTS
goal: INCREASE THE AMOUNT OF RADIO CHART PLACEMENTS FOR THEIR SONG, "LIFELESS STARS"
This song struggled to chart in alternative radio, and with that TikTok was utilized for this campaign. What was different compared to Bad Omens, was that creators outside their fan base were not used. Instead, fan pages, fans, and movie edits were used for this song. The creative was very specific as we wanted UGC with the theme of being an outsiders. This campaign ran for about two months.
RESULT: INCREASE IN STREAMS FOR THE SONG, BROKE TOP 50 IN ALTERNATIVE RADIO, WITH A HIGH OF #40, INCREASE IN UGC FROM 10 TO 600 IN TWO MONTHS
PALAYE ROYALE
